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JAMIE DEUELL

Pronouns: he/him

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SUMMARY

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Experienced content producer and social media strategist with a track record for building workflows, developing impactful creative, engaging with online audiences, advocating for inclusion and diversity, and identifying best practices to expand communities and increase overall brand awareness.

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EXPERIENCE

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XX Artists (Media.Monks) | New York, NY

Associate Director, Social Media Marketing

March 2022 - Present

  • Developed and produced social content for brand campaigns with Google, YouTube, Dreamworks, NBC, Ancestry, and Paramount+

  • Advised clients on content production, KPIs, and best practices to improve viewership, engagement, and audience retention

  • Spearheaded community management efforts and audience engagement tactics to increase brand loyalty

 

NowThis News (Vox Media) | New York, NY

Associate Director of Social Media (Promotion)

August 2021 - March 2022

  • Devised strategies for content distribution and audience growth on Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok

  • Produced profile pieces showcasing LGBTQ+ creators

  • Created workflows for branded content and sponsored partnerships

  • Managed a small-but-mighty team of Social Media Managers

Supervising Social Media Manager (Promotion)

September 2018 - August 2021

  • Oversaw launch and content distribution for all original series (including SEEN, a series spotlighting individuals championing inclusivity and representation in media)

  • Facilitated cross-team communication to meet tight deadlines

  • Trained junior employees on all content verticals and platforms

Social Media Manager

May 2017 - September 2018

  • Increased YouTube audience from 33K to 1.5M subscribers

  • Wrote copy for multiple social channels with unique audiences

  • Reported trends to producers to improve content performance

 

Fullscreen (Otter Media) | New York, NY

Social Video Strategist (Promotion)

November 2015 - May 2017

  • Collaborated with in-house departments to produce original and repurposed content, compilation videos, and ancillary design assets

  • Strengthened relationships as main point of contact with clients at A+E Networks, History Channel, Lifetime, and National Geographic

  • Maintained workflows to ensure optimal content programming

Social Video Coordinator

March 2015 - November 2015

  • Administered daily channel management and optimization for entertainment brands such as Bravo, Oxygen, USA Networks, and Watch What Happens Live! with Andy Cohen

  • Conducted A/B testing to discern successful content strategies

  • Provided clients with weekly content performance insights

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Jigsaw Productions | New York, NY

Researcher / Production Assistant

June 2014 - March 2015

  • Transported crew & talent on field shoots and aided in set up of props and equipment.

  • Assisted VP of Development with cast & crew booking, and daily schedule management.

  • Logged and archived found footage and still images for licensing and use.

  • Researched and archived supplementary B Roll footage and stills.​​

 

Marymount Manhattan College | New York, NY

Peer Leader / Student Teacher

August 2013 - May 2014

  • Facilitated learning activities with groups of new students during orientation week

  • Instructed an introductory course for First-Year and Transfer students

  • Led training workshops focusing on MMC resources and NYC culture and events

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EDUCATION

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B.A. Communication Arts and Creative Media; Minor in Theater Arts

Marymount Manhattan College | New York, NY

 

SKILLS

  • Social Media Strategy

  • Content Development

  • Community Management

  • Audience Engagement 

  • Copywriting and SEO

  • Data and Analytics Insights

  • Adobe Premiere & Photoshop

  • Creative Problem Solving

  • Building Relationships

  • Bolstering Team Spirit

  • Advocating for Diversity, Equity, & Inclusion

 

See here for more: linkedin.com/in/jamiedeuell

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